MARKET INTELLIGENCE: WHAT DO I NEED TO COLLECT TO MAKE AN INFORMED BUSINESS DECISION
1:15 2:30 P.M. - Beverly
Speakers/Trainers: Bob Johnson
Robert B. Johnson, Principal, Bid2Win Consulting
This session will explain what and why specific critical information is needed to make an informed business decision. Capture Management is about creating an opportunity-specific plan to win new or recompete business. In short it’s the documented business case for spending company B&P funds to pursue/win business. Market Intelligence is a critical aspect of the Capture process - it covers the major aspects of qualifying, and pursuing federal, state and local opportunities. Today there is a defined and structured process that includes needed critical data/information. This critical information ensures the contractor is as informed as possible in making their business case decisions. Without this critical information, you will very likely be wasting internal/external resources and B&P money.